Content Marketing Strategy

Developing a Content Marketing Strategy

A Content Marketing Strategy is essentially your “why.”

– Why you are creating content?
– Who you are helping?
– How you will help them in a way no one else can?

Organisations will typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, raise awareness, lower costs, or attract better customers.

This key information will help us begin building a content strategy built using persona and keyword research to form objectives and key indicators.

Our content marketing will create a unique content marketing strategy template for your business that will include five key components:

Business Case

A compelling business case will highlight the reasons for creating content, types of content to create, the risks involved and what success should look like for your business.

Business Plan

Content Marketing Business Plan will cover the goals you have established for your content strategy, the unique value you are looking to provide through your content and how it works with your business model. The business plan will also outline the obstacles and opportunities that you may face along the way.

Audience Personas

By identifying and creating audience personas, we will then be able to create targeted content that addresses the needs of the consumer and plan what the content engagement cycle might look like. By creating an audience persona, we can map out the content that will be delivered throughout the buyer’s journey.

Your Brands Story

This is where we will characterise your content marketing in terms of the ideas and messages you want to communicate with your audience, how those messages differ from the competition and how the landscape will evolve once you have shared the content with your audience.

Marketing Channels

This would include the platforms you will use to tell your story; what are the criteria, processes, what the objectives will be for each one and how you to connect them together to create a consistent brand conversation.

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