Content Marketing Strategy
We have created the content marketing strategy for some of the world’s leading brands.
Our Content Marketing team are able to create high-quality, valuable content to attract, inform, and engage your target audience, whilst promoting your brand.
A content marketing strategy that identifies where your target audience exists, the best methods and channels to reach them.
We work with your business to establish goals, outcomes, demographics, target audience and other factors that are critical to ensuring success and a return on investment.
A compelling business case will highlight the reasons for creating content, types of content to create, the risks involved and what success should look like for your business.
A content marketing business plan will cover the goals you have established for your content strategy, the unique value you can provide through your content and how it supports your business model. The business plan will also outline the risk, obstacles and opportunities that you may face along the way.
By identifying and creating audience personas, we can create targeted content that addresses the needs of the consumer and plan what the content engagement cycle will look like. By creating an audience persona, we can map out the content that will be delivered throughout the buyer’s journey.
We will characterise your content marketing in terms of the ideas and messages you want to communicate with your audience, how those messages differ from the competition and how the business landscape will evolve once you have shared the content with your audience.
The platforms you will use to tell your story; what are the criteria, processes, what the objectives will be for each one and how you to connect them together to create a consistent brand conversation.
Content distribution
With so many businesses producing content, it is important to distribute the right type of content to your audience at the right time and at the right price.
There are many types of content that you can distribute, from white papers to case studies, blog posts to podcasts, infographics to videos.
The golden rule of content marketing is to provide value by delivering your content to the people who will find it valuable.
There are three types of content distribution when it comes to promoting content to online audiences: Owned, Earned, and Paid.
- Owned Content: Includes distributing content to online locations that belong to you, such as your website, your blog, email newsletters, social media channels, or intranet.
- Earned Content Distribution: When third parties distribute your content or content about you through press coverage, guest posting, retweets or shares on social media, or product reviews.
- Paid Content Distribution: This is when you pay for content distribution or blogger outreach. Payment often works on a cost-per-click (CPC) model where the owner of the content pays a certain amount every time someone clicks through to view the content or when a blogger was to write about the content for a fee or free use of the product or service.
Content types for distribution
Blog post or article
White papers, eBooks and reports
Podcasts
Email Newsletter
Videos
Thought leadership
Infographics
How to guides
Social media
Case studies and profiles
Internal channels
Blog posts
Demos
Infographics
Podcasts
Webinars
Videos
Social media
White-papers
E-books
External channels
Guest posts
Quora
Social media groups
Quibb
Podcasts
Medium
Syndication
News sites