Infacol
Client: Infacol (Teva UK)
Industry: Healthcare & Pharmaceuticals
Market: United Kingdom
Infacol is the UK’s number one colic remedy, trusted by parents and recommended by healthcare professionals to relieve infant wind, colic and griping pain. Marketing such a product online requires exceptional precision, sensitivity, and compliance — particularly when addressing medical claims and parental audiences.
The Challenge
As a leading over-the-counter medicine for babies, Infacol’s digital marketing strategy had to strike a careful balance between education, credibility and compliance. The project needed to enhance organic visibility, boost consumer confidence, and grow retail sales — all within the strict boundaries of UK medical advertising legislation.
Objectives:
- Increase organic traffic and keyword rankings for infacol.co.uk
- Build high-authority backlinks to strengthen domain trust
- Ensure full medical and regulatory compliance across content
- Improve brand awareness and retailer conversions
The DMT Solutions Approach
Working alongside Health Unlimited’s SEO team, Digital Media Technology Solutions (DMT Solutions) developed and executed a comprehensive SEO and digital content strategy designed to deliver measurable, compliant growth.
Key Actions
- Collaborated with journalists, parenting bloggers, and healthcare media to generate 75+ do-follow backlinks from reputable sources.
- Crafted SEO-optimised educational content for parents and medical audiences, reviewed to meet industry standards and compliance regulations.
- Worked with translators and local content specialists to adapt and repurpose digital assets across English and German channels for broader reach.
- Enhanced on-page and off-page SEO, improving technical performance and content authority for key product and educational pages.
The Results
The campaign achieved substantial, measurable growth across key digital metrics and sales performance:
- 🚀 Monthly website traffic doubled from 11,000 to 25,500 visits
- 🔍 40 target keywords ranked in the Top 10 Google search results
- 💡 45% increase in retail sales at Boots and other retailers
- 📈 Enhanced brand visibility and parent trust through consistent, compliant messaging
Why Businesses & Agencies Partner with DMT Solutions
This project demonstrates DMT Solutions’ unique ability to deliver SEO-led performance marketing in regulated industries where precision, compliance, and brand integrity are critical.
We act as a strategic extension of your team, helping agencies and global brands execute complex campaigns with confidence — combining deep sector understanding, digital innovation, and measurable commercial outcomes.
Whether you’re a digital agency seeking delivery support or a brand expanding into new markets, DMT Solutions provides the expertise, scalability, and compliance knowledge to make your campaigns succeed.
Contact us to get your campaign started.