Aptamil Logo - DMT Solutions

Aptamil

Client: Danone
Project: Aptaclub.de
Industry: Health & Nutrition
Market: Germany

When Danone announced the opening of its new infant formula factory in Germany in 2016, it marked a major step in expanding the Aptamil brand across Europe. With growing consumer awareness and strict regulatory guidelines surrounding infant nutrition, the need for a responsible, data-driven digital strategy was paramount.

The Challenge

Aptamil required a carefully managed SEO and content campaign for the German market — one that respected the sensitivities of marketing baby formula while building visibility and trust among parents, healthcare professionals, and industry bodies.

Our task was clear:

  • Increase online visibility of Aptaclub.de 
  • Build high-quality, authoritative backlinks
  • Develop bilingual content aligned with medical, regulatory and parental audiences
  • Strengthen brand awareness and consumer confidence

Our Approach

Partnering with the  SEO team at Health Unlimited, Digital Media Technology Solutions (DMT Solutions) led the content and digital outreach strategy — ensuring that every piece of content and digital asset was optimised for both credibility and conversion.

Key Actions:

  • Collaborated with journalists, health bloggers and digital publishers to earn over 500 high-quality do-follow backlinks from trusted sources.
  • Managed content creation in English and German, working with professional translators and local experts to maintain tone, accuracy and compliance.
  • Designed and distributed digital assets across web, social and media outlets to support brand storytelling and engagement.
  • Implemented on-page and off-page SEO enhancements, ensuring alignment with the latest search algorithms and local market behaviour.

The Results

The campaign delivered significant, measurable growth:

  • 🚀 +54,000 monthly visits to Aptaclub.de within the campaign period
  • 🔍 80 keywords ranked in the Top 10 search results on Google
  • 💡 30% increase in in-store sales, driven by higher brand recognition and customer trust

Why This Matters

This case illustrates how DMT Solutions collaborates seamlessly with other agencies and in-house teams to deliver complex, multilingual campaigns that drive real-world commercial outcomes.

We understand how to navigate sensitive sectors, maintain regulatory integrity, and scale brand impact through precision content, SEO excellence, and strategic partnerships.

When you partner with DMT Solutions, you gain a flexible, data-led extension of your team — one that can manage end-to-end digital delivery, localisation, and measurable growth for your clients or your own brand.

Contact us today to get started.

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