Email marketing is still ranked as the most cost-effective marketing channel, beating out social media, SEO, and affiliate marketing.
With all the hype over new marketing channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social media, people use email more than other platforms, and the data shows that most people are on email, with the number increasing every year.
We don’t just build campaigns we build successful businesses
Our approach is focused on the results and revenue your business wants to achieve. We have the skills to help you achieve the highest levels of visibility in paid search. This means more highly-qualified leads for your business.
We aim to help grow your businesses in a variety of ways by supporting you at every stage of the sales cycle, by delivering bespoke and defined results you can rely on.
Our campaign managers will actively suggest improvements that can be made to your campaign, website and sales processes in order to deliver the best possible results for your campaign and business.
Having worked on hundreds of campaigns, we are positioned to make the best use of technology through automation and artificial intelligence that will deliver high-quality leads and clients to your business.
Why is email marketing important?
In the B2B world, email accounts for the most prominent form of communication for 73% of businesses. For every £1 spent, email marketing generates £40 in ROI and gives marketers the broadest reach of all the marketing channels available.
- Email is one of the most cost-effective digital marketing strategies with one of the highest ROIs.
- Email allows you to connect your marketing channels for a consistent and fluid user journey.
- You can create personalised and custom experiences. Increase engagement and deepen brand awareness with leads, new customers, and returning customers.
- Email is a testing opportunity to gain valuable customer data for more intentional and meaningful customer touchpoints.
- Leverage the power of automation to supercharge your email marketing strategy by working smarter, not harder.
Creating personalised content
With email marketing, you can customise your campaigns and create targeted content.
Collecting feedback and surveys
Feedback is precious if you want customers to interact, engage, and purchase from your brand.
Encourage customers to purchase after abandoning their cart or deliver special offers to your customers.
Communicating with your audience
Reach more of your audience and easily communicate with brand ambassadors.
Generating traffic to your site
With email marketing campaigns, you will send traffic to your site and improve your SEO.
Sending timely campaigns
Create an entire campaign on short notice and your audience sees the email at the right time.
Email marketing can nurture leads and improve conversions. Qualified leads save the sales team time and effort.
Reaching the right people at the right time
It is much easier to reach your customers because they always check their email.
Producing cost-effective campaigns
Campaigns are cheap to produce and can be more efficient while generating revenue and leads.
Providing more value to your audience
Provide more resources to customers interested in what you have to say.
A forum for self-promotion
Self-promotion is one of the best ways to attain customers. You can send emails about new products, features and benefits, or new content.
Owning your media and contact lists
With a contact list, you own, you can interact with your customers regardless of your email provider.