Content Distribution

Distributing Content

There are three types of Content Distribution when it comes to promoting content to online audiences:  Owned, Earned, and Paid.

  • Owned Content: Includes distributing content to online locations that belong to you, such as your website, your blog, email newsletters, social media channels, or intranet.
  • Earned Content Distribution: When third-parties distribute your content or content about you through press coverage, guest posting, retweets or shares on social media, or product reviews.
  • Paid Content Distribution: This is when you pay for content distribution or blogger outreach. Payment often works on a cost-per-click (CPC) model where the owner of the content pays a certain amount every time someone clicks through to view the content or when a blogger was to write about the content for a fee or free use of the product or service.

Internal Channels

External Channels

Blog Post

Videos

E-Books

Guest Posts

Reddit

Medium

Demos

Webinars

White Papers

Quora

Quibb

Techmeme

Infographics

Podcasts

Social Media

Social Media Groups

Podcasts

Syndication

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